Day Trip Media: One Of The Dangers Of Outsourcing Your Link Building On The Cheap

Saturday, 24 May 2008

One Of The Dangers Of Outsourcing Your Link Building On The Cheap

SpectraBingo caught with their pants down... Is that your cheap link building agency will annoy your affiliates enough to say something about it. Step forward SpectraBingo, who have obviously just started a link building campaign with some cheap service from the Indian subcontinent.

How do I know this? Well, I've seen a couple of really bad / incomprehensible posts at the Playing Bingo forum, both with IP addresses based in India and both mentioning SpectraBingo. Unfortunately only one of the link builders had the moxy to add a link to their signature to bypass the fifteen post before being able to add a URL rule. Obviously neither of the link builders know anything about Nofollow, as all the external links at the forum are Nofollowed and go through a redirection too.

Now, if you want to build up your links, try and avoid practices like this. Why? Well, now SpectraBingo are now in my book as link spammers. They probably wouldn't behave this way if they were doing it themselves, but thanks to the actions of the agency they've booked on the cheap they now have this reputation with me. Worse still, not only have they gained this reputation with me, they've done it without any sort of value from the links as not only are they Nofollowed, but the posts have been moved to a section that is not indexed by the search engines.

It's fair to say all us webmasters are link spammers to a degree. We all want our links out there on relevant sites, and will often do stuff to make sure it does. That said, whenever I try gaining links, I always try to add value to the site I'm gaining it from, whether it be on a forum, a comment on a blog or whatever. But having someone spam my links in my name? A big no-no and a big no thank you.

What's more annoying is I actively try to encourage people to post offers and promotions at the forum. People doing so need to put a bit of effort into posting around the forum as well as posting offer and promotions, but generally I'm happy for bingo companies to use the forum. The feeds from the forum get fed out to other site, so it worth their while to do so. Getting muppets like the ones SpectraBingo have employed is another matter though. And it's not just me. Jason at Loquax gets the forum spam as well as many others out there.

Posted by Dio Bach at 22:04

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